Words that work: A Core Story of Early Childhood
Words that work: A Core Story of Early Childhood
Using your communications to create a future where all Australian children have what they need to thrive
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When it comes to early childhood development and learning, what we say and how we say it matters. The choices we make when we communicate have a huge impact on how people think, feel and behave. By thinking carefully about how we frame our communications, we can help drive change and improve outcomes for children. This course will help you communicate about early childhood in even more powerful ways. It unpacks insights from rigorous research, showing how you can put them into practice, in ways that work for you.
The Core Story emphasises the importance of supporting healthy development from conception onwards to ensure that all children, no matter where they live or who their parents are, have a chance to maximise their potential. Not only will this create healthier children but will also contribute to a more prosperous, inclusive Australia.
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1: How to change the way people think about early childhood This module is designed for those completely new to framing messages. This module covers what framing is, shows why it’s important, and how it has helped communicators around the world drive social change. It also covers: – How we think…
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2: Exploring the Core Story – Part One This essential module covers: – What is the Core Story? – How does it work? – Exploring the first two themes of the Core Story: (1) Health & Wellbeing, (2) Now and in the future It is estimated that this module will take around 30-45…
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3: Exploring the Core Story – Part Two This essential module recaps the Core Story and goes on to explore the remaining three themes of the Core Story in depth: – Defining the problem – Call for fairness – What children need It is estimated that this module will take around…
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4: Telling the Core Story in compelling ways This essential module explains each Core Story recommendation in depth, and enables learners to practise applying them with interactive exercises. It shows different examples of how this can be done, and demonstrates the difference it makes….
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This module explores ways to frame play in early childhood communications. It shows learners how to add play to the Core Story, providing some key strategies and approaches. In particular, this module covers: – How to begin – The five ways to…
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5b: Framing pregnancy and the prenatal period This module explores ways to frame pregnancy and the prenatal period in early childhood communications. It shows learners how the Core Story can help set the scene for communications about pregnancy, and provides some helpful strategies, tips,…
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5c: Framing mental health in young children This module explores ways to frame children’s mental health. It shows learners how the Core Story can help set the scene for communications about mental health in young people, and provides some helpful strategies, tips and approaches. In…
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